Pages

    Complete Guide

    Build on-brand landing and registration pages, publish them, and turn visitors into contacts.

    By Sebastian StreiffertPublished Jan 10, 2026Updated May 4, 20267 min read

    What you can do here

    Pages builds landing and registration pages on your own brand, without waiting for a website team. Someone who fills in the form becomes a contact with the source recorded, so the page feeds your pipeline rather than a separate tool you reconcile later.

    • Put up a signup page for a webinar in an afternoon.
    • Give an outbound campaign somewhere to send people.
    • Run an event registration and have the attendees land in a list.
    • Publish a one-pager for a product without touching your website.
    The page editor
    Page editor

    Blocks

    Hero
    Split
    Stats
    Registration form
    FAQ
    Registration form
    Name
    Work email
    Company
    Save my seat
    • 1
      Blocks: Stack them; every one is on your brand
    • 2
      Live preview: What the visitor will see
    • 3
      Registration form: Where visitors become contacts
    Pages are destinations you send people to. Tracking your existing website and embedding forms into it is a different feature: see Inbound.

    Build a page

    1

    Create it

    Pages → New page, or start from a template built for campaigns, events, and outbound destinations.
    2

    Stack the blocks

    A page is an ordered list of blocks. Add, reorder, and edit them until it reads right.
    3

    Pick a design system

    Design systems hold your brand: type, colour, spacing. Choose one and every block picks it up, so pages stay consistent without styling each one by hand.
    4

    Publish and share the link

    Set the three publishing controls below, then copy the link.

    The blocks you can use

    BlockWhat it is
    HeroThe opening headline, a line of subtext, and the main button.
    SplitText one side, an image the other.
    Card gridThree or four points side by side.
    StatsA row of figures.
    Registration formThe block that turns visitors into contacts.
    Logo wallCustomer or partner logos.
    TestimonialA quote with a name against it.
    FAQQuestions and answers.
    Rich textOrdinary formatted copy.
    ImageA single picture.
    Call to actionA standalone prompt and button.
    EmbedSomething from another site, by link.
    SectionA titled band you drop other blocks into.
    SpacerBreathing room.

    Control who reaches it

    Three settings, doing three different jobs. People mix them up, so it is worth a minute.

    Status: is it live at all?

    StatusWhat it means
    DraftOnly your team can see it.
    PublishedLive at its address.
    ArchivedRetired. The link stops working.

    Visibility: how findable is it?

    VisibilityWhat it means
    PublicAnyone with the link, and search engines may list it.
    UnlistedAnyone with the link, but not advertised anywhere.
    Invite onlyA gate stands in front of the content.

    Audience: is it the same for everyone?

    ModeWhat it means
    PublicOne page, the same for everybody.
    List-linkedTied to a list, so people who sign up land in that group.
    PersonalizedThe content changes depending on who you sent the link to.
    These control publishing to the open internet, not who in your team can edit the page. Unlisted still means anyone holding the link can open it, so do not use it for anything confidential.

    Capture registrations

    A registration form block turns visitors into contacts. Each signup records where it came from, and a confirmation email can go out automatically.

    • Registrations are listed per page, searchable and filterable.
    • Export the list to CSV when someone outside the CRM needs it.
    • A list-linked page drops signups straight into that list.
    Point a list-linked page at a list that already has a Routine on it. New signups then enter your normal working rhythm instead of sitting in an export nobody opens.

    See what worked

    The Performance tab reports views, registrations, and last update per page. That is how you tell which campaign destination is doing the work, rather than guessing from the number of forms you built.

    When something looks wrong

    What you seeWhat to do
    The link says the page is not publishedIt is still a draft. Set it to Published.
    Signups are not becoming contactsCheck the page actually has a registration form block on it.
    The page looks off-brandCheck which design system it is using in page settings.
    Search engines are listing a page you wanted quietSet visibility to Unlisted.

    Quick reference

    Open it: Sidebar → Pages
    How it did: Pages → Performance
    Status: Draft · Published · Archived
    Visibility: Public · Unlisted · Invite only
    Audience: Public · List-linked · Personalized

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