Alternatives
HubSpot combines sales, marketing and service products. Teams reviewing alternatives should compare the hubs they use, required onboarding, paid feature tiers and usage costs. This guide compares thirteen alternatives on one billing basis, says who each fits, and shows how to move the data.
The free CRM supports up to two users and 1,000 contacts. Sales Hub has no seat minimum, but Professional requires paid onboarding. Price the plan and hubs you actually need.
Sales, Marketing, Service and Content are separate products. The feature you need is usually in the hub you did not buy, and the useful tier of each hub is the Professional one.
Sales Hub Professional requires a one-time onboarding fee. Starter is priced per seat; do not assume every HubSpot plan has a platform fee. Include onboarding when comparing first-year cost.
Breeze features draw on credits by plan. Teams that use the AI daily find the credit line becomes its own budget item.
Switch between annual and month-to-month, sort by price or name, then filter for free or lower-cost plans. The live CRM cost calculator compares prices at your own seat count.
HubSpot benchmark: Sales Hub Professional, $720 per month for 8 seats (billed annually). Vendor pricing
| Best for | Free | Compared / seat | |||
|---|---|---|---|---|---|
Premier Source record: 15 September 2026 | A small team with a simple pipeline | $7 | $12 | $96 | |
Professional Source record: 15 September 2026 | The widest suite at the lowest price | $14 | $23 | $184 | |
Complete Source record: 7 September 2026 | One plan, sales system with AI included | $24.17 | $24.17 | $193 | |
Growth Source record: 15 September 2026 Priced in EUR, converted | Simple sales and project handoff | $16.30 | $30.43 | $243 | |
Essentials Source record: 15 September 2026 | Inside sales with the phone built in | $35 | $35 | $280 | |
Growth Source record: 15 September 2026 | A focused deal pipeline | $14 | $39 | $312 | |
Pro Source record: 15 September 2026 | Value all-in-one | $9 | $39 | $312 | |
Pro Source record: 15 September 2026 | Mid-priced with sequences and reporting | $13 | $42 | $336 | |
Premium Source record: 5 October 2026 | Contacts, outreach and lightweight deals | $24 | $48 | $384 | |
Pro Source record: 15 September 2026 | Reducing manual sales data entry | $29 | $49 | $392 | |
Professional Source record: 12 October 2026 | Sales linked to project delivery | $29 | $49 | $392 | |
Professional Source record: 15 September 2026 | Google Workspace teams | $23 | $59 | $472 | |
Pro Source record: 15 September 2026 | Shape your own data | $35 | $79 | $632 |
8 users, USD, list price on the basis selected above, cheapest professional-band plan, pricing source dates 20 July 2026 to 12 October 2026. A vendor that publishes no price for that plan on the selected basis shows “Not published” rather than a price from a cheaper plan. Verify on the vendor's own pricing page.
Professional tier, billed annually, 13 per-seat plans, USD, sorted low to high
Cheapest first at 8 seats on the basis selected above. Each card says who the CRM fits, what the catch is, and what it costs, read from the same snapshot as the table.
Best for: A small team with a simple pipeline
Zoho's lightweight pipeline CRM, with a free plan for one user and 500 records. Best for solo sellers and small teams that want fewer configuration choices than a broad CRM suite. The trade-off: record limits count more than contacts. Check automation, reporting and integrations before growing into a paid plan.
Price: from $7 per seat, Premier $12, $96 a month at 8 seats, free tier vendor pricing
Best for: The widest suite at the lowest price
If what you liked about HubSpot was the breadth, Zoho has the same breadth at a lower seat price and a free tier. The trade is setup and an older interface.
Price: from $14 per seat, Professional $23, $184 a month at 8 seats, free tier vendor pricing
Best for: One plan, sales system with AI included
Our product. Lead development, deals, client accounts and invoicing on one record, Lumo included in the plan, meeting notes from the browser. Portage reads HubSpot pipelines, contacts, companies, deals and notes from a private app key, with preview and rollback. No marketing hub: campaigns stay in a marketing tool.
Price: from $24.17 per seat, Complete $24.17, $193 a month at 8 seats plans
Best for: Simple sales and project handoff
A CRM with contacts, opportunities and project boards. Its free plan supports two users and 250 contacts. Best for small service teams that want a straightforward sales-to-delivery handoff. The trade-off: email sync, automation and advanced reporting require paid tiers. Marketing is an additional product.
Price: from $16.30 per seat, Growth $30.43, $243 a month at 8 seats, free tier vendor pricing
Best for: Inside sales with the phone built in
Native calling, SMS and sequences. Calling and SMS have usage charges, and features vary by plan. A useful shortlist option when the team sells by volume dialing.
Price: from $35 per seat, Essentials $35, $280 a month at 8 seats vendor pricing
Best for: A focused deal pipeline
The clean pipeline a sales team wants once it stops needing the marketing hub. Priced per seat and quick to learn, with Projects for delivery and organization records for client history.
Price: from $14 per seat, Growth $39, $312 a month at 8 seats vendor pricing
Best for: Value all-in-one
Pipeline, built-in phone and email, and AI scoring on the higher tiers at a lower seat price than HubSpot. Best with Freshdesk beside it.
Price: from $9 per seat, Pro $39, $312 a month at 8 seats vendor pricing
Best for: Mid-priced with sequences and reporting
Pipeline, email sequences and reporting with a marketing add-on, at a mid-range seat price. No account model after the deal.
Price: from $13 per seat, Pro $42, $336 a month at 8 seats vendor pricing
Best for: Contacts, outreach and lightweight deals
A CRM for contact management, outreach and shared pipelines, with a browser extension. Best for small teams that start from people and conversations rather than a complex sales process. The trade-off: check reporting, permissions and deal features on the plan you would buy; it does not replace an enterprise suite.
Price: from $24 per seat, Premium $48, $384 a month at 8 seats vendor pricing
Best for: Reducing manual sales data entry
A B2B sales CRM focused on automatic contact and activity capture from email and calendar. Best for small sales teams whose main problem is keeping customer history current. The trade-off: test the capture permissions and plan limits; sales automation does not replace project delivery or a marketing platform.
Price: from $29 per seat, Pro $49, $392 a month at 8 seats vendor pricing
Best for: Sales linked to project delivery
A CRM with relationship links, pipelines and project management. Best for service businesses that need to carry sales context into delivery. The trade-off: Marketing and Service are separate products. Compare the CRM plan rather than a bundle headline price.
Price: from $29 per seat, Professional $49, $392 a month at 8 seats vendor pricing
Best for: Google Workspace teams
The least friction for a team living in Gmail and Google Calendar. Limited AI, and not for Outlook teams.
Price: from $23 per seat, Professional $59, $472 a month at 8 seats vendor pricing
Best for: Shape your own data
A flexible model and a fast interface for a technical team that wants to design its own objects. Takes more setup than HubSpot and rewards it.
Price: from $35 per seat, Pro $79, $632 a month at 8 seats, free tier vendor pricing
Lumenbase is a sales system rather than a suite. Lead development, deals, client accounts and invoicing sit on one record, so a won deal does not leave the working view.
Lumo is included in the plan. It keeps a live Feed of who to contact, why, and a draft you can edit, built from the email, meeting and note history the system captures on its own.
Moving from HubSpot runs through Portage: paste a private app key, scan pipelines, contacts, companies, deals and notes with exact counts, preview the mapping, import in the background. One click rolls it back.
Best for: small B2B sales teams that want one plan with AI included and no seat minimum.
| Feature | Lumenbase | HubSpot | Pipedrive | Close | Attio |
|---|---|---|---|---|---|
| AI for sales work | Yes, Lumo in the plan | Breeze plus credits | Reports on Lite; AI email on Premium | Limited | AI agents |
| Seat minimum on the professional tier | None | None for Sales Hub | None | None | None |
| Stage to warm up leads | Yes | You set it up | Leads Inbox | You set it up | Fully custom |
| Built-in meeting notes | Yes, in the browser | Add-on | Selected users | Add-on | Add-on |
| Per-seat price, no hub fees | Yes | Hub-based plans | Seat plus add-ons | Yes | Yes |
| Guided migration from HubSpot | Portage, with rollback | n/a | CSV import | CSV import | CSV import |
| Track clients after the sale | Yes | Yes | Organizations and Projects | Limited | Fully custom |
Other tools' features and prices change by plan and over time. Check each company's site before you buy.
Portage reads your HubSpot portal through a private app key with read scopes only. It scans pipelines, stages, companies, contacts, deals and notes with exact counts, shows the field mapping, then imports in the background. One click rolls the whole migration back.
Start with what you actually used in HubSpot. If it was the marketing hub, an all-in-one like Zoho or Freshsales keeps that. If it was the CRM alone, a sales-only tool costs less and does more of that one job.
Does the team make lots of cold calls with the phone as the main tool? Look at Close. Does it live in Google Workspace and not need AI? Copper keeps things simple. Does it want to shape its own data? Attio gives the most room.
Lumenbase fits teams that want lead development, deals, AI guidance, meeting notes and client accounts in one sales system, on one plan. Campaigns and support stay in their own tools.
If you need marketing email, landing pages or a help desk in the same tool as the CRM, HubSpot or another suite is still the better pick. Price the bundle honestly before you leave it.
Prices come from each vendor's own pricing page, on whichever basis the table is set to: annual-billed or month-to-month. A basis is never calculated from the other, so a vendor publishing only one shows a dash on the other rather than an estimate. The 8-seat column always uses the cheapest plan in a vendor's professional band, and a vendor with no published price for that plan is left blank instead of being quoted from a cheaper tier. This page lists 13 CRMs, 13 of them priced on the default basis. Pricing source records span20 July 2026 to 12 October 2026. See the CRM feature comparison for the full method, capability data, and treatment of flat and quote-only plans. Plan bands are our categories and do not guarantee equal features. Taxes, onboarding, usage charges and add-ons are excluded.
HubSpot is a trademark of HubSpot, Inc. Pipedrive is a trademark of Pipedrive OÜ. Lumenbase is independent of the vendors listed here. Prices are read from each vendor's public pricing page, with source dates 20 July 2026 to 12 October 2026.
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