What each one is, the kind of team it fits, what it costs to start, and the one thing that will annoy you. Cheapest first.
Lumenbase
From $24.17 per seat, $194 per month at 8 seatsOur product. A full-funnel CRM that captures email, meetings, and LinkedIn on its own, ranks who needs attention with a reason attached, and carries a won deal into delivery and invoicing on the same client record.
Fits: agencies, consultancies, and software firms where clients come back and referrals matter more than lead volume.
The drawback: we are young. The app marketplace is small next to the platform vendors, and we do not do resource planning.
Capsule
From $14 per seat, $224 per month at 8 seatsA small CRM with contacts, a pipeline, and projects, working equally with Google and Microsoft.
Fits: teams that want out of the single-ecosystem bet without much migration pain.
The drawback: light on automation and reporting as the team grows.
folk
From $24 per seat, $384 per month at 8 seatsA contact-first CRM with a LinkedIn extension and shared lists, built for relationship-led work.
Fits: agencies and consultancies where the network matters more than the pipeline.
The drawback: shallow deals and reporting, so it runs out of room with several sellers.
Pipedrive
From $14 per seat, $392 per month at 8 seatsA standalone pipeline CRM with solid two-way Gmail sync and a large app marketplace.
Fits: teams who decided the CRM should be its own place with the inbox connected to it.
The drawback: nothing after the sale, and the Gmail experience is a sync rather than a home.
Salesflare
From $29 per seat, $392 per month at 8 seatsA CRM that builds its records from email and calendar traffic, with a Gmail sidebar of its own.
Fits: small teams that liked Copper for the automatic capture more than for the panel.
The drawback: built for a handful of users. Thin permissions and reporting above that.
NetHunt
From $60 per seat, $480 per month at 8 seatsA CRM built inside Gmail, with a deeper feature set than Copper and the same in-the-inbox model.
Fits: teams whose only complaint about Copper is depth, not the Gmail approach.
The drawback: the highest entry seat price in this group, and it inherits the same single-ecosystem limits.
HubSpot
From $7 per seat, $720 per month at 8 seatsOne record across marketing, sales, and service, with a good Gmail extension and the largest app ecosystem here.
Fits: Google Workspace teams whose next constraint is demand generation.
The drawback: the seat minimum on Sales Hub Professional, and hub pricing that steps up quickly.
Streak
Price not published on this basisThe lightest Gmail CRM: pipelines rendered inside the inbox, with very little to learn.
Fits: a small team that wants tracking without a second application at all.
The drawback: it is an inbox tool. Reporting, permissions, and anything team-scale are limited.