Contacts
Core Workflow
Manage people records, relationship context, and engagement history across your CRM.
By Sebastian StreiffertPublished Jan 10, 2026Updated May 29, 20267 min read
What Are Contacts?
Contacts are person-level records in Lumenbase. They represent the people you communicate with, sell to, support, and collaborate with across your pipeline.
Link each contact to a company, deals, tasks, and timeline activities. Clean contact records improve your targeting, sharpen follow-ups, and help you cover more stakeholders per account.
Contact records should represent real individuals, not shared inboxes. Keep one canonical record per person.
Core Contact Fields
| Field | Why it matters | Best practice |
|---|---|---|
| Name | Identity and searchability | Use legal/preferred full name |
| Primary communication channel | Keep unique, avoid duplicates | |
| Role/Title | Decision context | Update when role changes |
| Company link | Relationship context | Always link to the correct company |
| Owner | Accountability | Assign clear ownership for follow-ups |
How Contacts Are Used Across the App
Pipeline and deal work
- Link contacts as stakeholders on deals (champion, decision maker, influencer).
- Read contacts in Leads and Deals activity streams for qualification context.
- Track engagement consistency and spot stale relationships.
Execution and communications
- Assign tasks and plan follow-ups against a contact.
- Anchor timeline events to a contact (emails, calls, meetings, notes).
- Feed segmentation and list-based outreach workflows (using your favorite outreach platform).
Contact Management Workflow
- Create or import the contact with required fields (name, email, company).
- Link to the correct company and assign owner.
- Add role/stakeholder context if connected to active deals.
- Log meaningful activities and schedule next-step tasks.
- Review stale contacts weekly and re-qualify or archive as needed.
Use Lists to group contacts by campaign, segment, or lifecycle stage for repeatable outreach (via your outreach platform).
Quick Reference
Open Contacts: Directory → Contacts
Create Contact: Contacts page → Add Contact
Link Company: Contact detail → Company field
View Timeline: Contact detail → Activity timeline
Best next read: Help Center → Leads / Deals
Was this article helpful?