Google Ads: setup and configuration
Read ad campaign performance alongside paid visits and permitted CRM outcomes.
Frequently asked questions
What does the Google Ads integration do?
Read ad campaign performance alongside paid visits and permitted CRM outcomes.
Where do I configure Google Ads?
Open Settings > Workspace > Integrations > Google Ads. Workspace settings permission is required to manage the connection.
What are the limits of the Google Ads integration?
Campaigns are read-only. Edit budgets, creative and delivery in the provider. Contacts require an existing verified identity link. Company outcomes use known Contacts, not an IP lookup presented as identity. Deal results use existing first-touch attribution and first-won snapshots. Observed coverage counts consented tracker sessions only. No observed paid visits and unavailable tracking are separate states. Campaign names alone do not establish a match. Meta lead forms, audience uploads and conversion uploads are not included. Platform conversions are not unique CRM customers. Disconnect removes credentials and stops sync. Non-personal imported reports remain for up to 24 months. Reconnecting does not duplicate the account.
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