The Hygiene Hub handles the cleanup work:

So you scan, review the clusters, and merge. You don't hunt duplicates by eye.

• Duplicate scan
• Identity clusters: it groups records that look like the same person or company
• Merge
• Normalization
• Data quality metrics
• Stale record detection

A merge keeps the combined history on one record. Instead of three half-filled versions of a contact, you get one with all the activity attached. The timeline survives the cleanup.

Hygiene also runs at the front door. The Data Hub does duplicate detection during CSV import, with field mapping and rollback. So a messy spreadsheet doesn't dump a thousand dupes into your CRM in the first place.

The Hygiene Hub shows data quality metrics and flags stale records. You get a read on how clean the workspace actually is, not a guess. Stale records surface so you can decide what to keep.

Hygiene scans and cluster resolution run on shared batch jobs. They use adaptive chunking and recovery, so a big dedupe on a large workspace finishes instead of timing out.

Ops people and revenue operators at $2M to $30M ARR companies who care about a clean data model. The kind who treat a duplicate-riddled CRM as a personal offense.