Integrating with Snov.io

Snov.io integration connects your Snov.io account to sync prospect lists, campaign data, and email verification results into your CRM. It lets you see Snov campaign status and performance alongside your CRM data.

Use this if you use Snov.io for email finding, verification, or multi-channel campaigns. It's particularly useful when you want to see which contacts are in Snov campaigns, their engagement status, and campaign metrics without switching between Snov and your CRM.

The integration also enables automations based on Snov events, like creating tasks when someone replies to a campaign email or updating contact status based on engagement.

Most teams keep Snov.io completely separate from their CRM. They'll export prospect lists from Snov, import them to the CRM, then manually track campaign status. This creates duplicate data and manual work.

The problem is data silos. Campaign performance data lives in Snov, while contact data lives in the CRM. When you need to see how a contact is engaging with campaigns, you have to check both systems separately.

Another issue is email verification. Snov verifies email addresses, but that verification status doesn't automatically flow to your CRM. You end up with unverified emails in your CRM even after Snov has verified them.

Lumenbase connects to Snov.io via API and syncs prospect list membership, campaign status, and engagement metrics. Contacts show their Snov campaign status directly in the CRM, and you can see which prospect lists they're in.

The integration also provides automation triggers based on Snov events. When someone opens an email, clicks a link, replies, or unsubscribes, you can trigger automations in your CRM, like creating tasks, updating contact status, or sending notifications.

Campaign performance metrics sync to the CRM as well. You can see open rates, click rates, reply rates, and bounce rates for campaigns, which helps you understand which campaigns are working best.

Outgoing sync means sending CRM contacts to Snov.io as Prospects. On Snov's side, prospects must belong to a list. You cannot place prospects freely without a list. Snov's API only supports Add prospect to list (with a required list ID).

How is the list created? Either (1) create it in Snov.io (Lists, or prospect lists, in the Snov app), or (2) from Lumenbase: when you enroll contacts in a Snov sequence and you have no list yet, useCreate new Snov list in the Enroll dialog. Lumenbase creates the list via API and then adds your contacts to it.

Lists in Snov are prospect collections; Campaigns are drip email sequences. From a list in Lumenbase you can link a Snov List or Campaign (sequence mode). New contacts added to that list are then automatically enrolled in Snov. You can also use Enroll in sequence and pick a Snov List or Campaign to export selected contacts. Sync direction must be Push or Both in Snov integration settings for enrollment to work; Pull only disables exporting and creating lists.

Snov.io can verify email addresses, and that verification status can sync to your CRM. This helps you:

• Identify invalid email addresses before sending campaigns
• Update contact email status automatically
• Filter contacts by verification status
• Improve email deliverability by focusing on verified addresses

Email verification can be triggered manually or automatically when contacts are added to Snov lists. The verification status appears in the contact record.

Snov events can trigger automations in your CRM. Available triggers include:

• Email opened: When a prospect opens a campaign email
• Link clicked: When a prospect clicks a link in a campaign email
• Reply received: When a prospect replies to a campaign email
• Email bounced: When a campaign email bounces
• Contact unsubscribed: When a contact unsubscribes from campaigns
• Campaign completed: When a contact completes a campaign
• Campaign started: When a contact is added to a campaign

Use these triggers to create tasks, update contact status, send Slack notifications (requires the Slack integration), or perform other actions in your CRM based on Snov engagement.